‘Are #Loewe Lookbooks the Antidote to #FastFashion?’ via SSENSE

‘The indexical is back in vogue. So is poetry—at least for now. As Jonathan Anderson, the designer at the helm of the 170-year-old luxury house Loewe told the Guardian, these things are almost always temporary: “We live in the era of content. We put something on Instagram and it gets reposted and it’s everywhere and a minute later it’s gone, over. I don’t see that as a negative thing; it’s the way my mind works, too.” With this, his wisdom—let’s say—to let the whole thing burn if need be, it makes sense that Anderson has kept pace with the feeds of the most committed fashion martyrs. The designer has become a modern day Scheherazade (author ofOne Thousand and One Nights), telling one story after another, keeping us too immersed in twists to ever give him the axe. Still, in this economy of rapid-fire cultural production, objects that slow things down and crystallize something that is otherwise too fast are also coveted. Enter the lookbook.’

More here: https://www.ssense.com/en-gb/feature/are-loewe-lookbooks-the-antidote-to-fast-fashion