#Chanel’s transition into eventual online retailing.

‘CHANEL has partnered with Net-A-Porter to launch its first fine-jewellery collection online. It is the first time that Chanel has been available to purchase from the website and the first time that anything other than its make-up has been sold online. Just last month, Chanel outlined its plans to harmonise its global pricing structure, paving the way for a more streamlined transition into eventual online retailing. It’s latest partnership with Net-A-Porter provides the brand with the perfect opportunity to test the e-tail waters.’

More on Vogue: http://www.vogue.co.uk/news/2015/04/10/chanel-launches-fine-jewellery-collection-online-exclusively-net-a-porter