It’s a new year, which means it’s the perfect time to try a new hair color. There are lots of fun hair trends to try in 2019. Those who aren’t quite ready to join the My Little Pony club of rainbow hair — or those who could do with a break — can try a rich red hair color.
The unmistakable fiery shade is gaining popularity on the runways and among celebrities. Kate Bosworth dyed her hair ginger, and Emma Stone is back to red after a bout as her natural blonde. Lola Kirke is now on team #redhair, and Anne Hathaway showed off a chic auburn look while filming The Last Thing He Wanted in Puerto Rico. The color is also ramping up in pop culture, with Amber Heard’s character, Mera, in Aquaman, Nicole Kidman as Celeste in Big Little Lies and Sophie Turner aka Sansa Stark in Game of Thrones. We cannot forget about the gorgeous natural gingers who are a constant source of hairspiration. Looking at you, Julianne Moore, Jessica Chastain, Madeline Brewer and, uh, Prince Harry.
Given that fewer than two percent of the world’s population is naturally ginger, most of us need to schedule a color appointment to achieve our red hair color ideas. Before booking it, there are some things to consider for the ultimate flattering look.
There are countless shades of red hair, so there’s something for all. With so many options, it’s important you and your colorist are dreaming of the same shade. Joico’s Brand Ambassador Larisa Love says to scour Pinterest and celebrity photos, then bring plenty of examples of your ideal look to the salon. And keep in mind that there are cool and warm reds. You should work with a hair colorist to find one that suits your complexion and eyes.
Shin An from Shin Salon in Santa Monica, CA says a general rule is that violet reds (e.g., burgundy and merlot) work well on olive and darker skin tones while orange-based reds (e.g., copper blond to deep copper) complement those with light, fair or pinkish skin.
An breaks down the best red colors for all skin types in further detail:
No matter the shade, it’s essential to choose an experienced colorist to create the look. “Reds are very tricky because no redhead has one shade of red. It’s a mixture of red, copper, blond and brown,” says An. “To make a natural-looking redhead you have to formulate a balanced tone quality that has multifaceted tone and reflection.”
Unfortunately, the flaming shade is prone to fading. To keep color looking its best Antonio Prieto Salon Colorist Reni Karnoto says new gingers need a color-safe shampoo and conditioner. There are products specifically designed for red hair as well as masks with red tones to maintain vibrancy. We like the Joico Color Infuse Red Shampoo ($16.99) and the John Frieda Radiant Red Boosting Shampoo ($11.99). Pro tip: Bust out dry shampoo because minimizing washing will prolong color. Love suggests washing strands about twice per week in lukewarm to cold water.
Karnoto says faux redheads can get hair glossing treatments between color appointments to maintain the fire. Those who want to try an at-home approach can experiment with color-boosting formulas like the Joico Color Intensity Color Butter ($19.99) or the Bumble and bumble Bb.Color Gloss in Universal Red ($34).
Start seeing red with these 19 gorgeous ginger hair colors.
Seeing a striking color like this makes people wonder why copper doesn't get as much love as other metallics. It's a beautiful natural shade and much more low maintenance than silver hair.
Why stop at one shade of red? Whether naturally ginger or freshly dyed, add a punky finish to a subtle base with candy apple red lowlights. Don't be afraid to try proper chunky streaks.
Is it subtle? Not exactly. But a prismatic burgundy hair color does slay. Embrace a bold shade — and some eye diamantés.
Scared of red hair being too intense? Bring a photo of Kate Bosworth's cinnamon-toned auburn hair to the salon. It's an easy-to-pull-off shade that still has some smolder.
Emma Stone has convinced many people that she's naturally ginger thanks to her flattering color. The natural blond's latest red has barely there babylights for a looks-like-it-grows-that-way finish.
No one said that red hair always has to be bright. Take a trip to the dark side with a deep mahogany color. Bonus: It'll make locks appear very healthy.
Model EZ's hair was one of the standouts of the Alexander Wang Fall 2018 show. Consider a dramatic makeover like her. Zany glasses optional.
Hello, gorgeous. This flattering hair color mixes blond, brown and red, but the resulting warm tint makes it fall into the red hair brigade.
Don't forget about the darker spectrum of ginger hair. This rich auburn hair color does wonders for eyes and complexions. And it makes hair sing of health.
Already born with a gorgeous head of red hair? Take a cue from Madeline Brewer, who recently turned up the intensity of her auburn looks to a roaring red shade. Ask hair colorists about a vibrant glaze.
Paler ginger hair colors are brilliant for those who want a bit of blond in their look. For an edgy finish, cut back on the touch-up appointments and rock visible roots.
Lola Kirke turned up the heat by replacing her honey blond tresses with warm red waves.
Fans of rainbow hair will love a vivid Kool-Aid red dye job. It's not trying to convince people it's a natural color and makes no apologies for its glowing finish.
Brighten strawberry blond hair with a tinge of orange. It has just the right amount of drama as well as a Renaissance vibe.
It's rich, rich red. This is a classic red that people often think of, and you can't fault it. Try neon green eyeliner to play off the flaming mane.
Don't let a fear of color fading stop you from dyeing locks a luscious, saturated red. Maintain it with glossing treatments and by keeping shampooing to a minimum.