The 2025 edition of Frieze Seoul will bring together 116 galleries from more than 30 countries.

The fair’s fourth iteration will once again coincide with Kiaf Seoul, which focuses on the Korean art scene. Both fairs will run at the COEX convention center from September 4–6, with a preview day on September 3. (The fair will also conflict with the Armory Show in New York, which Frieze acquired in 2023.)  

Frieze Seoul will once again be split into three sections: the main Galleries section, with 86 exhibitors; Focus Asia, for 10 solo presentations of emerging artists; and Frieze Masters, 20 booths featuring work the Middle Ages to the 20th century.

“The fair has quickly become an essential meeting point for Korean and international audiences, and this year’s programme promises to further deepen those exchanges—not only within COEX but across the entire city,” Frieze Seoul director Patrick Lee said in a statement.

Among the blue-chip participants in the main section are Gagosian, Hauser & Wirth, Pace Gallery, David Zwirner, White Cube, Gladstone, Thaddaeus Ropac, Lehmann Maupin, Sprüth Magers, and Esther Schipper. Leading Korean galleries include Gallery Baton, Gallery Hyundai, Jason Haam, Johyun Gallery, Kukje Gallery, P21, PKM Gallery, and Whistle, while major dealerships from across Asia include Antenna Space, Galerie Quynh, Kiang Malingue, STPI, Take Ninagawa, and Taka Ishii Gallery.

Five galleries have graduated from the Focus Asia section to the main section: A-Lounge Contemporary, Barakat Contemporary, Cylinder, G Gallery, and SAC Gallery. Similarly, the fair will have 20 first-time participants in the main section, including 10 Chancery Lane Gallery, The Breeder, Carvalho Park, de Sarthe, Make Room, and Ota Fine Arts.

Focus Asia exhibitors include Shanghai’s Linseed, Tokyo’s Parcel, and Seoul’s Gallery Planet, while Frieze Masters will feature booths for A Lighthouse called Kanata, Bhak, Gana Art, Les Enluminures, Spurs Gallery, and Tokyo Gallery + BTAP. This iteration of Frieze Masters, which has a standalone fair each October in London, is the first since Emanuela Tarizzo joined the fair last month.  

In a statement, Kristell Chadé, Frieze’s executive director of fairs, said, “Frieze Seoul is the cornerstone of our presence in Asia—a fair that defines our ambitions in the region and plays a vital role in the wider Frieze calendar. The fair reflects our long-term commitment to Seoul and its cultural community, and our recent collaboration with Kiaf at EXPO Chicago is a powerful example of how we work to champion artistic voices from across Asia on the global art scene.”

The full exhibitor list follows below.

Galleries

Focus Asia

Frieze Masters