Juicy Couture returns to sparkle with the Spring Summer 2023 collection

Juicy Couture returns for the 2023 season and is ready to spark the Italian and European market thanks to a new generation of Juicy girls who are falling in love with the brand’s inimitable comfy-cool interpretation.

The famous Los Angeles-based brand pioneered slounge fashion (a mix of sport and lounge) and became a style phenomenon in the 2000s thanks to the iconic velour tracksuit worn by celebrities.
Juicy Couture is a glamorous, irreverent and fun lifestyle brand that brings the style and mood of Los Angeles to women and girls all over the world.