New Balance is set to release their brand new silhouette, newSKY on October 1 at Nordstrom, Shop New Balance, and New Balance stores. Constructed out of 95% PET (post-consumer plastic bottles) these sneakers are so eco-friendly it hurts. New Balance's aim with newSKY is to represent an innovative approach to both material and shoe design as part of a greater effort to Reduce, Reuse, Recycle for today’s consumer who is looking to maximize their style while minimizing their environmental impact.

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