The project consisted of finding a physical expression for a virtual organisation, making it a cultural, social and retail venue instead of a conventional shop. A space that could handle rapid change and evolving needs.
The store sits on Rue Saint-Sulpice in Vieux Montréal. What before was a derelict nineteeth-century building is now a true synthesis of old and new. The historic façade of brick and stone has been preserved and restored. The building has been stabilised with a five-story black sandblasted concrete and stainless steel interior structure.
Read more about it in an interview between the two partners.
Photography by Simon Menges and Dominik Hodel