Have you noticed that there is always a blonde near the power or a scandal? Just think of the platinum divas of all time, Marilyn Monroe , Twiggy , Diana and Madonna . It also has the latest Britney Spears , Lindsay Lohan and Lady Gaga ... The air of seduction and mystery surrounding this color also rose to the head of the Brazilian, who love a blonde. According to the brand Schwarzkopf Professional, which has just launched trends in color, hairstyles and haircuts for the next seasons, in Brazil, 80% of the stains made in the halls are blonde - against 60% in the rest of the world. But why Brazil wants so much to be blonde? The truth is that a good portion of women is inspired by the famous and, hence, stick with the blonde look of the moment is the maximum. The male preference counts. Talking to the Spanish Marta Marti, marketing manager of Schwarzkopf, she gave another interesting explanation: "The blonde is unique because it allows you to create infinite shades according to the personality and lifestyle of every woman. Just choose what you want to be blonde, "says Marta.
Want to be blonde too? Then write down a hint: like most Brazilian base has dark hair, the bleach ends up leaving the orange wire. To avoid the effect, neutralize with a cool shade of blonde, like ice or sand.
Now look at three trends that are the big bets for the next seasons of German hairstylist Jana Pätzold, ambassador for Schwarzkopf Professional. I love the look Dark Angels, all curly, very powerful!