A new conglomerate of the digital era. 

CEO Federico Marchetti had invested heavily in digital. As did Angela Ahrendts at Burberry. Except this is much different since Burberry is one brand and Yoox/Net-a-Porter houses many brands.

Net-a-Porter creates an online luxury magazine experience for consumers. And they have technology to experience see-now-buy-now from videos in their ‘magazine’. 

Since often in luxury, brands want to sit back, watch and see how things play out for other people, it will be interesting to see how Kering and LVMH follow suit, or don’t. Is Yoox/Net-a-Porter disrupting their business models? 

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