whitepage timeline RSS2015-04-27T10:51:00+0000According to 2013 data from the Indonesia E-Commerce Association , or idEA, e-commerce transactions in Indonesia that year stood at around $ 8 million. Some 74 million Indonesians, or 30 percent of the population, use the Internet regularly. But currently, only 7 percent of the country’s Internet users make online transactions — the rest are unfamiliar with e-commerce or don’t trust it yet. That, however, is expected to change. “We believe that in the next five-to 10 years, e-commerce in Indonesia will grow 50-100 times,” said, Fredrik Thomassen, chief executive of Zalora Indonesia, an online fashion retailer based in Singapore which operates across Southeast Asia. Its Indonesian unit, Zalora.co.id, was launched in March 2012 and only continues to grow, said Thomassen “Zalora is growing incredibly well in Indonesia, much faster than what we could have hoped for,” he said. “We see that the market has passed the inflection point and there is a wave of growth coming in. “A lot more people are going online. Indonesia’s [gross domestic product] is growing. People are getting richer and then they start to buy online.” The CEO claimed the site is currently ranked number one in Indonesia’s online fashion market. Muslim wear Zalora Indonesia has more than 800 brands, of which 750 are local. One of the leading categories is Muslim wear, which “has grown at least [five fold] since last year,” said Thomassen. Anthony Fung, the retailer’s managing director of buying, added: “More than 15 percent of our revenue comes from Muslim wear,” of which Zalora offers more than 100 brands by local designers. “We’re very focused as a local company, bringing local brands and local designers online,” Fung said. “There is a huge demand for Muslim wear in Indonesia,” said Fung. “So, we will continue to work with local designers to provide a wide variety of clothing items and accessories. “It’s all about being the fashion destination for Muslim wear in Indonesia.” The online retailer recently an... Read more

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